Case Studies #4

Driving Quality Leads for a Luxury Property

Background

A luxury property development in Kuala Lumpur aimed to stand out in a highly saturated market. With premium pricing and strong competition, the objective was to differentiate the brand and attract qualified buyers through a strategic digital marketing campaign and drive high-quality leads at a cost-effective rate.

CHALLENGE:

  • HIGHLY SATURATED LUXURY PROPERTY SEGMENT
  • PREMIUM PRICING REQUIRED DISTINCT DIFFERENTIATION

STRATEGY/APPROACH:

  1. A/B TESTING of creative directions across English and Chinese languages.
  2. UTILIZED LEAD FORM ADS with embedded qualification questions.
  3. TARGETED SPECIFIC BUYER SEGMENTS based on interest, demographic, and behavioral signals, resulting in optimized engagement and lead quality.
  4. ADJUSTED CREATIVE ANGLES AND MESSAGING across pre-launch, soft-launch, and launch phases to match evolving buyer intent.

Outcome:

  • GENERATED 1,500+ HIGH-QUALITY LEADS through strategic targeting and precise audience filtering.
  • ACHIEVED A LOW AVERAGE CPL OF RM63.69, outperforming typical luxury property benchmarks while staying well within budget.