Case Study #3

Driving Degree Program Enrollments Through Targeted Digital Marketing

Background

An educational institution aimed to increase enrollment in its degree programs by attracting prospective students through a digital marketing campaign. The objective was to generate a substantial number of qualified leads at an acceptable cost, ensuring the institution could effectively engage and convert these leads into enrollments.

TARGET AUDIENCE:

Prospective students interested in pursuing a degree program.

OBJECTIVE:

The primary goal was to generate a high volume of cost-effective leads, encouraging prospective students to apply for the degree courses offered.

CHALLENGE:

  1. COMPETITIVE MARKET:
    The education sector is highly competitive, requiring innovative strategies to capture attention.
  2. COST EFFICIENCY:

    Achieving a high lead volume while maintaining an acceptable cost per lead was essential.
  3. DIVERSE AUDIENCE:
    The campaign needed to appeal to a broad demographic of potential students with varying interests and educational backgrounds.

STRATEGY/APPROACH:

  1. SEARCH ENGINE MARKETING (SEM):

    The team utilized SEM to target high-intent prospects actively searching for degree programs, ensuring visibility in relevant search results.
  2. FACEBOOK LEAD CAMPAIGN:

    A targeted Facebook lead generation campaign was launched to reach potential students on social media, using customized ads to capture their interest.
  3. CREATIVE AD DESIGNS:

    Engaging and informative ad creatives were developed to resonate with the target audience, highlighting the key benefits of the degree programs offered.

Results

Generated 3677 leads for Degree Course at an acceptable price

Client Feedback:

  1. CLIENT SATISFACTION:
    The client was pleased with the high volume of leads generated and the cost-effectiveness of the campaign.
  2. INFLUENCE ON FUTURE STRATEGIES:
    The strategies and insights gained from this project will be leveraged in future recruitment campaigns to continue attracting high-quality leads for the institution’s programs.